PRIM TINKERINGS: Buttons
BRANDING + PACKAGING
The challenge of this project was to increase the value of a 75¢ product significantly just by rebranding and repackaging the item. Prim Tinkerings' target audience are primitive, folk art crafters. With this line of buttons Prim Tinkerings is partnering with PETA to grow awareness of animal abuse. By purchasing the product 10% of the profits go towards specific PETA causes. Fur trading, overworked animals, and animal abuse for people's entertainment are just a few issues this partnership will tackle. Each package correlates with the specific cause that is donated towards.
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Client: Academic
Challenge: 75¢ Project Packaging
Timeline: 2 Weeks
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BEARSave animals from cruel entertainment.
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BUNNYSave animals from being slaughtered for fur.
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DONKEYGive rest to weary, overworked animals.
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All images © Kelsey Kahrs, 2024 | All Rights Reserved